GetIntent - Terms of Services
Welcome to GetIntent!
Thank you for choosing our services for your online advertising needs. GetIntent USA Inc. (“GetIntent“) provides you
these services from our offices, located at
401 Park Ave S, New York, NY 10016. By choosing to use our services, you are agreeing to the following terms. Since
these terms impose certain legal obligations on you, it is important that you read them carefully.
Definition of Services
“Services”, as used in this agreement, includes all services that GetIntent makes available to you, including but
not limited to the GetIntent RTB platform and the GetIntent Ad Server.
Subject to the timely payment of all required fees, GetIntent grants you a limited, revocable, non-exclusive,
non-assignable right to use:
GetIntent RTB platform solely to
- search for, bid on and purchase ad inventory
- serve ads (and related links) using our built-in ad server
- track the results of your various campaigns
- store and catalogue your display ads
- serve ads (and related links)
all strictly subject to, and in accordance with, this agreement.
Limitation on Rights Granted
GetIntent does not grant you any express or implied right or license (such as any right or license under any
patents, trademarks, copyrights, or other proprietary or intellectual property rights) other than those expressly
set forth in this agreement. GetIntent (or its affiliated companies or licensors, as the case may be) retains all
rights in and to the Services, including any enhancements. You have no rights in or to the Services beyond the
limited right of access and use contemplated in this agreement.
You are prohibited from using the Services in any manner not expressly permitted under this agreement. For example,
you are not permitted to:
- access the Services using an anonymizing proxy;
- use a credit card to fund your account or pay fees without the authorization of the credit card holder;
- gain, or attempt to gain, access to the Services, or any portions of the Services, for which you are not
authorized by GetIntent;
- advertise anything illegal, engage in any illegal, deceptive or fraudulent business practice, or take any
other action that could result in claims, fees, fines, penalties or other liability to GetIntent or any of
its affiliated companies, or to you;
- spread, or facilitate the spread of, any viruses, worms or other malicious computer programs that may
damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or
- infringe upon any party’s copyright, patent, trademark, trade secret or other intellectual property rights,
or rights of publicity or privacy;
- license, sublicense, sell, resell, rent, lease, transfer, assign, distribute, time-share or otherwise
commercially exploit or making available the Services, except as expressly contemplated herein;
- frame, or utilize framing techniques to enclose, any of GetIntent’s trademarks, logos or other proprietary
information (such as images, text, page layouts and forms);
- use any robot, spider, other computer program, or manual process, to monitor or copy the Services, or any
portion of the Services;
- scrape any ads that have been served using the Services, or use any other automated means of data extraction
to access, query or otherwise collect any information related to ads that have been served using the
- make any information derived from the Services available to others as a form of market research or
competitive intelligence; or,
- do anything that could disable, over-burden or impair GetIntent’s, or its partner’s, servers, or the proper
operation of the Services (such as a denial-of-service attack).
The above list is for illustrative purposes only, and is not intended to provide an exhaustive list of prohibited
activities. If you have any doubt as to whether your intended use of the Services is prohibited under this
agreement, you should contact GetIntent. Only written confirmation signed by an authorized GetIntent officer is
acceptable proof that your intended activity is permitted.
You warrant to GetIntent that you have the full power, authority and legal capacity to enter into this agreement. If
you are entering into this agreement on behalf of a corporation or other entity, you warrant to GetIntent that: you
have the full power, authority and legal capacity to enter into this agreement on behalf of such corporation or
other entity; and, this agreement constitutes a legal, valid and binding obligation of such corporation or other
Confirmation of information
You authorize GetIntent, or a third party representative, to:
- make any inquiries it considers necessary to validate either your identity or any of the information that
you have provided; and,
- conduct credit and/or background searches on you and your corporation or other entity.
You may be required to provide further information, take steps to confirm ownership of an email address, or provide
copies of identifying documents.
You must ensure that all information that you provide to GetIntent is true, accurate, complete and current. If any
of the information is, or becomes, incorrect, you must immediately provide GetIntent with correct information.
Ad Eligibility Requirements
All ads that you upload to the GetIntent RTB platform must comply with:
- GetIntent’s technical requirements. These are updated from time to time, and will normally be communicated
to you within the RTB platform;
- the applicable rules of the website publisher upon whose site you want your ads served. These rules define
the kind of ads that the publisher deems permissible, and are updated from time to time. The latest version
of such rules can be found within the RTB platform. If you are uncertain as to whether your ad meets the
publisher’s guidelines, you should contact a GetIntent representative prior to uploading your ad in order to
avoid interruptions, penalties, account suspension or closure;
- GetIntent’s Creative Policy and any other ad quality guidelines or policies that GetIntent implements.
GetIntent’s Creative Policy applies not only to your ads, but also the landing page to which your ad
clicks-through. GetIntent will notify you of any new ad quality guidelines or policies by either emailing
you (to the email address you have provided) or by posting a notice within the RTB platform. Your continued
use of the Services after such notification affirms your acceptance; and,
- the applicable laws in the United States of America, Canada, the country in which you live, and any country
where your ads are served.
Due to the fluid nature of GetIntent’s business, some or all of the above requirements may change over time.
You must review each on a regular basis to ensure your on-going compliance.
You are solely responsible for all ads that you create, upload or traffic using the Services. GetIntent is not
liable for any loss or damage that your ads may cause to you or others. You represent to GetIntent that you have all
rights and permissions necessary to traffic your ads using the Services.
Ad Quality Review
GetIntent must approve each ad that you upload before you will be permitted to begin displaying such ad. To increase
the likelihood that your ad will be approved, you should ensure that your ad fits within the size parameters
specified and complies with all of the applicable submission requirements.
GetIntent may periodically review live ads to ensure on-going compliance with submission requirements, even if an ad
has already been approved. GetIntent reserves the right to remove any ad that it believes is non-compliant with its
ad eligibility requirements, or for any other reason. In addition to removing an ad, GetIntent may also suspend
and/or delete your account.
Third Party Ad Serving
GetIntent only permits the use of third party ad server tags in certain cases. If you wish to use such tags, you
must complete an ad server tag request form and accept the GetIntent RTB Ad Tag Usage Policy. GetIntent reserves the
right to deny ad server tag requests its sole discretion, and to revoke previously-granted permission in its sole
Backup All Ads
You must backup, and maintain offline copies of, all ads that you upload to the Services (including ads uploaded to
the Ad Vault or the Ad Server). GetIntent is not liable to you or to any third party for the deletion of or damage
to your ads.
By bidding on ad inventory through the GetIntent RTB platform, you are making a programmatic offer to purchase such
ad inventory. If your offer is accepted, you have purchased such inventory. Purchases are non-cancellable.
Ad inventory purchases are calculated using GetIntent’s statistics and data. If these differ from any other
statistics or data, GteIntent’s measurements will prevail.
GetIntet accepts credit card and wire transfer as payment methods.
All monetary amounts related to the Services are in U.S. dollars. If you send monetary amounts other than U.S.
dollars, they will be exchanged at – the rate available to GetIntent at the time of such exchange.
You are responsible for confirming the accuracy of all information that you provide for each payment (such as
contact information, payment amounts, credit card numbers and expiry dates, and wire information, as applicable).
GetIntent uses third-party providers to process payments. As such, GetIntent is unable to make any guarantees as to
how long it will take to post funds to your account. If you use a credit card, the funding payment is usually
processed and credited to your account immediately. If you send a wire transfer or use PayPal, the processing and
posting of funds to your account may take a few days.
You are solely responsible for ensuring the accuracy of all information you provide in accessing the Services (such
as entering bid prices, bid criteria, and destination URLs).
You must diligently protect your account password and take all measures to prevent unauthorized access. You will be
solely responsible for any unauthorized usage. GetIntent recommends that you use a ‘strong’ password (i.e. a
password with mixed upper and lower case letters, numbers and symbols, that is at least eight characters long), and
change your password regularly.
If your account has been compromised or is being used in an unauthorized manner, you must immediately notify
GetIntent. You should regularly log into your account and review the details of your spending to ensure that there
has not been an unauthorized transaction or other error.
You are responsible for all duties, tariffs and taxes related to your use of the Services, except for taxes on
income paid or payable by GetIntent.
You can delete your account at any time by providing GetIntent with written notice that you wish to do so. GetIntent
will refund the unused balance in your account (if any), minus an administrative fee of 15%, within 30 days.
GetIntent will only send refunds to the source from which payment was made. For example, if you paid by credit card,
GetIntent will only process refunds to the same credit card. You may be required to provide additional information
or documentation in order for GetIntent to confirm your identity, before any refund request will be processed.
In case malware activity including but not limited to mobile auto-redirect, clickjacking, malvertising, ad stacking,
ad cloacking is reported by one of well known creative scanning services (including but not limited to
TheMediaTrust, GeoEdge, IntegralAdScience) GetIntent reserves the right to suspend advertisers account within the
platform and terminate this agreement immediately without refund of unused balance.
You hereby agree to defend, indemnify and hold GetIntent, and its affiliated companies, and each of their respective
directors, officers, employees, consultants and agents harmless from any losses, damages, or costs arising from your
use of the Services, or your breach of this agreement. This includes, but is not limited to, any losses, damages, or
costs resulting from claims that your ads infringe upon any person's intellectual property or other rights.
- Ad creative license. GetIntent needs the right to use your ad to the extent necessary to provide you with
the Services, now and in the future. For example, if you upload an ad to the GetIntent Ad Server and request
that it be served to a particular website, GetIntent requires a license from you to do so.
By using the Services, you:
- grant to GetIntent, and its affiliates and subsidiaries and suppliers, a non-exclusive, royalty-free,
transferable right to use, display, perform, reproduce, distribute, publish, modify, adapt, and translate
such ads, solely in the manner and for the purposes for which the Services are used from time to time; and,
- grant to GetIntent, and its affiliates and subsidiaries and suppliers, a non-exclusive, royalty-free,
transferrable, irrevocable right to collect, use and modify any data related to your ads;
- grant to GetIntent, and its affiliates and subsidiaries and suppliers, a non-exclusive, royalty-free,
transferrable, irrevocable right to use your name, logo and ads on each of their respective websites and
promotional materials; and,
- represent to GetIntent that you have the lawful right to post and distribute that ad to or through the
Services and, in doing so, you are not violating the terms of this agreement, the terms of any other
agreement, or the rights of any person or entity.
- GetIntent property. ‘GetIntent’, ‘GetIntent.com’ and the GetIntent logo are, and remain, trademarks of
GetIntent, its affiliated companies, and/or its licensors; you may not copy, imitate or use any of these
without GetIntent’s prior written consent.
In addition, all page headers, custom graphics, button icons, and scripts are service marks, trademarks,
and/or trade dress of GetIntent, its affiliated companies, and/or its licensors; you may not copy, imitate,
or use any of these without GetIntent’s prior written consent.
You acknowledge and agree that all right, title and interest in and to the aforementioned assets, including
derivative creations, is the exclusive property of GetIntent, its affiliated companies, and/or its
licensors, and is protected by applicable intellectual property and other laws.
- Identification as customer. You grant GetIntent and its affiliated companies permission to identify you as a
customer. This includes using your name, trade name and trademark (if applicable), and generally describing
your business in their marketing materials and website.
RTB Platform Disclaimer
- NO REPRESENTATIONS OR WARRANTIES FOR RTB PLATFORM. GetIntent’S RTB PLATFORM IS PROVIDED TO YOU BY GetIntent
ON AN ‘AS IS‘ AND ‘AS AVAILABLE‘ BASIS. GetIntent MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND,
EXPRESS OR IMPLIED, AS TO THE OPERATION OF THE GetIntent RTB PLATFORM OR ANY INFORMATION, CONTENT OR
MATERIALS IT CONTAINS. GetIntent EXPRESSLY DISCLAIMS ANY AND ALL REPRESENTATIONS, WARRANTIES AND CONDITIONS,
EXPRESS AND IMPLIED, INCLUDING ANY AND ALL REPRESENTATIONS AND WARRANTIES OF TITLE AND NON-INFRINGEMENT, AND
ALL IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABLE QUALITY, FITNESS FOR A PARTICULAR PURPOSE, SUITABILITY
FOR A PARTICULAR PURPOSE, AND ANY REPRESENTATIONS, WARRANTIES OR CONDITIONS ARISING FROM ANY COURSE OF
DEALING OR USAGE OF TRADE, WITH RESPECT TO THE GetIntent RTB PLATFORM OR THE INFORMATION, CONTENT OR
MATERIALS IT CONTAINS. GetIntent DOES NOT REPRESENT OR WARRANT THAT THE GetIntent RTB PLATFORM IS ACCURATE,
COMPLETE, RELIABLE, CURRENT, OR FREE OF ERRORS, VIRUSES OR INTERRUPTIONS. GetIntent IS NOT RESPONSIBLE FOR,
AND WILL NOT BE LIABLE TO YOU IN RESPECT OF, UNAUTHORIZED ACCESS OF YOUR ACCOUNT BY THIRD PARTIES THROUGH
ILLEGAL OR UNAUTHORIZED MEANS (INCLUDING ACCESS THROUGH EXPLOITATION OF SECURITY GAPS, WEAKNESSES OR FLAWS,
WHETHER OR NOT SUCH ARE KNOWN TO GetIntent AT THE TIME). YOU EXPRESSLY AGREE THAT YOUR USE OF THE GetIntent
RTB PLATFORM IS ENTIRELY AT YOUR SOLE RISK.
- Liability for GetIntent RTB platform. If the GetIntent RTB platform ad server functionality fails to serve
your ads as required, GetIntent will reimburse you for the amounts that you paid to GetIntent for the ads
that were not served. In no event will GetIntent, or any of its affiliated companies, be liable to you (or
any other party) for any special, direct, indirect, incidental or consequential damages of any kind
whatsoever (including loss of profits, loss of business opportunities, costs of substitutes, legal fees and
court costs) exceeding the amount that you paid to GetIntent for the ads that were not served, even if such
damages are reasonably foreseeable.
- Results. With respect to the Services, and to the fullest extent permitted by law, GetIntent disclaims all
guarantees regarding positioning, levels, quality or timing of: (i) cost per impression; (ii) click-through
rates; (iii) availability, quantity or delivery of impressions; (iv) any user actions related to your ads;
(v) conversions; (vi) accuracy of data; and, (vii) the adjacency or placement of ads. Furthermore, GetIntent
makes no representations regarding revenue, the performance of your advertising campaigns, or any other
anticipated benefits related to your access of the Services, or that the Services are suitable for your
- Availability. GetIntent will use commercially reasonable efforts to provide the Services on an on-going
basis, however, for a number of reasons, the Services may be inaccessible, unavailable or inoperable from
time to time. This may be the result of: (i) periodic maintenance or repairs; (ii) equipment malfunctions;
(iii) network attacks or other hostile actions; or, (iv) other reasons beyond GetIntent’s control. These
circumstances, or others, may affect the availability of the Services and availability is not guaranteed.
- Internet inherently insecure. The internet is an inherently insecure medium and the transmission of data
over the internet (such as sending an email or logging onto a website) is subject to possible loss,
interception or alteration while in transit. Accordingly, GetIntent does not assume any liability for any
damage you may experience or costs you may incur as a result of any loss, interception or alteration of
transmissions over the internet. While GetIntent uses commercially reasonable efforts to safeguard the
event will the information you provide be deemed to be confidential, create any fiduciary obligations to you
on GetIntent’s part, or result in GetIntent, or any of its affiliated companies, being liable to you if such
information is inadvertently released to, or accessed by, any third parties.
- Limitation of liability. Under no circumstances (including negligence, gross negligence, negligent
misrepresentation or fundamental breach) will GetIntent, or its affiliates or related companies, or any of
their respective directors, officers, employees, consultants or agents, be liable to you or any third party,
for any direct, indirect, incidental, special or consequential damages, injury, claim, cost, expense,
liability, proceeding or loss (including legal fees) (collectively, a “Loss“) that result from your access
of, or your inability to access the Services, or the transmission of confidential or sensitive information
over the internet. These limitations apply regardless of whether the party liable, or allegedly liable, was
advised, had other reason to know, or in fact knew of the possibility of such damages. You specifically
acknowledge and agree that neither GetIntent, nor its affiliates companies, nor any of their respective
directors, officers, employees, consultants or agents, will be liable for any defamatory, offensive or
illegal conduct of any user, including you. To the extent this limitation on liability is prohibited, the
liable party’s sole obligation to you for all damages is limited to $500.
- Conversion pixels. GetIntent provides you with ‘conversion pixels’ to track certain statistics related to
your ads (including the number of conversions, eCPA, revenue and conversion rates). You are responsible for
correctly installing and using these ‘conversion pixels’ in the manner specified. GetIntent makes no
representations or warranties with respect to the accuracy of the information collected by such ‘conversion
pixels’ or the data derived from such information.
- Deletion or suspension of your account. GetIntent reserves the right to suspend or delete any account in its
sole discretion. If GetIntent suspends or deletes your account: (i) GetIntent is not obligated to provide
you with a reason for its actions; and, (ii) GetIntent will refund the full unused balance remaining in your
Account, if any, within 30 days of receiving written instructions from you as to where to refund the
- Deletion of your account for breach. If you breach any of the terms of this agreement, GetIntent may suspend
or delete your account. If GetIntent deletes your account for breach of the terms of this agreement,
GetIntent will refund the unused balance remaining in your account, if any, minus liquidated damages in an
amount equal to 50% of such remaining balance, within 30 days of receiving written instructions from you as
where to refund the balance. You may be required to provide additional information or documentation in order
for GetIntent to confirm your identity, before any refund request will be processed.
- Related Accounts. If GetIntent deletes your account your right to access the Services immediately
terminates. You will not be permitted to open a new account. If GetIntent suspects that you are operating,
or associated with, another account (based on its analysis of subscriber data, account content and other
information), GetIntent may suspend or delete such ‘related’ account, as well.
- Effect of deletion or closing. If your account is suspended or deleted, your right to access the Services
immediately terminates. In such case, you must immediately destroy all copies of downloaded materials in
your possession or control, and immediately cease accessing the Services.
- Confidentiality. You must keep all information and data made available to you through the Services
(including publisher information, publisher website statistics and inventory prices) strictly confidential,
and not use such information and data for any purpose other than your own internal use.
Policy“) for information on how GetIntent collects, uses and discloses your personally identifiable
information. By using the Services, you agree to GetIntent’s use, collection and disclosure of personally
- Suggestions. GetIntent does not pay for any suggestions regarding the Services, or any improvement to
processes, procedures, marketing or any other matter (collectively “Suggestions“). Any Suggestions that you
submit to GetIntent become the property of GetIntent. GetIntent will not: compensate you for any such
Suggestion; have any obligation of confidentiality with respect to any such Suggestion; or, be liable to you
for any use or disclosure of any such Suggestion. You grant GetIntent a royalty-free, irrevocable,
unrestricted, non-exclusive, sub-licensable, assignable, worldwide license to use, modify, copy, sublicense,
transmit, publish, create derivative works from, publicly perform and display any Suggestion for any
purpose, commercial or otherwise, without compensation or liability to you or to any third party.
- No joint venture. No joint venture, partnership, employment or agency relationship exists or is created
between you and GetIntent, or any of its affiliated companies, as a result of this agreement or your use of
- Headings. The division of this agreement into sections and subsections, and the insertion of headings, is
for convenience of reference only. It is not intended to affect the construction or interpretation of this
- Assignment. You may not transfer or assign any rights or obligations you have under this agreement without
GetIntent’s prior written consent. GetIntent may transfer or assign this agreement, or any right or
obligation under this agreement, at any time, and is not required to provide you with notice of such
assignment. Upon such assignment, the assignee becomes responsible for, and you release GetIntent from, all
of GetIntent's assigned obligations.
- Enurement. This agreement enures to the benefit of and binds you and GetIntent, and your/GetIntent’s
respective heirs, executors, administrators, successors and permitted assigns, as applicable.
- Severability. The invalidity or unenforceability of any provision of this agreement does not affect the
validity or enforceability of any other provisions of this agreement, and any such invalid or unenforceable
provision is deemed to be severable.
- Force majeure. In addition to applicable disclaimers stated above, GetIntent’s performance under this
agreement is excused in the event of interruption and/or delay due to, or resulting from, causes beyond its
reasonable control, including acts of God, acts of any government, war or other hostility, civil disorder,
the elements, fire, flood, earthquake, explosion, embargo, acts of terrorism, power failure, equipment
failure, industrial or labor disputes or controversies, acts of any third party data provider(s) or other
third party information provider(s), third party software, or communication method interruptions.
- Governmental or other subpoenas. GetIntent may be subpoenaed by governmental entities or others to provide
information relative to your account. GetIntent has no obligation to inform you of any subpoena or response
to any subpoena, and you agree that GetIntent will have no liability to you for disclosing information in
response to a subpoena.
- Notices. GetIntent will provide you with any required notice by: posting it in the Services; emailing it to
the email address listed in your account; or, mailing it to the street address listed in your account. Such
notice is deemed to have been received by you immediately upon it being posting to the website or sent to
you by email (unless we receive notice that the email was not delivered). If notice is sent by mail, it is
deemed received by you three business days after it is sent. You will provide GetIntent with any required
notice by registered mail to: 79 Madison Ave, fl. 2, New York, NY 10016
- Changes to Agreement. GetIntent has the rights to modify, add or remove any terms or conditions of this
Agreement (“Changes“). You will be notified of any Changes through a posting on the Website, a notification
in the Services or via email. All Changes are effective immediately upon posting (“New Effective Date“). The
most recent version of this Agreement can always be found at
http://www.GetIntent.com/legal/GetIntent_terms_of_use/. You agree to review this Agreement from time to
time. Any subsequent use by you of the Services following the New Effective Date constitutes your acceptance
of all such Changes. If you do not agree to any or all of the Changes, you must stop using the Services
immediately and notify GetIntent via email at: legal@GetIntent.com.
- Entire Agreement
The agreement, as amended from time to time, constitutes the entire agreement between you and GetIntent for
the Services and supersedes all prior agreements, written or oral, with respect to the same subject matter.
You cannot change the terms of this agreement, nor can any GetIntent sales representative.
- Jurisdiction. The Services are controlled and operated by GetIntent from its offices in New York, NY. You
and GetIntent both benefit from establishing a predictable legal environment in regard to the Services and,
as such, you and GetIntent agree that: (i) this agreement is created and performed in New York, NY; (ii) the
Services are provided to you from New York, NY; (iii) all disputes, claims or other matters arising from, or
relating to, this agreement or your use of the Services are governed by the laws of the State of Illinois
and the federal laws applicable therein; and, (iv) all disputes, claims or other matters arising from, or
relating to, this agreement or your use of the Services will be heard exclusively by the courts of the State
of Illinois, sitting in New York, NY.
- WAIVER OF RIGHT TO JURY TRIAL. THE PARTIES ACKNOWLEDGE AND AGREE THAT ANY CONTROVERSY WHICH MAY ARISE UNDER
THIS AGREEMENT, ANY OTHER AGREEMENT RELATED HERETO OR WITH RESPECT TO THE TRANSACTIONS CONTEMPLATED HEREBY
OR THEREBY WOULD BE BASED UPON DIFFICULT AND COMPLEX ISSUES, AND THEREFORE, THE PARTIES AGREE THAT ANY COURT
PROCEEDING ARISING OUT OF ANY SUCH CONTROVERSY WILL BE TRIED IN A COURT OF COMPETENT JURISDICTION BY A JUDGE
SITTING WITHOUT A JURY.